Sleepless in Havasu

We’re just a few months away from our annual Sleepless in Havasu and we’re already in the midst of preparations for the Dr. Seuss themed event. Beds are being registered and flyers are going out – but we still had time to sit down with our general manager Vanessa Liesen to talk about this amazing fundraiser.

Decorated BedsFor those who may not know, what is Michael Alan’s Sleepless in Havasu event?

It’s a fundraiser to support early detection mammogram screenings locally here in Lake Havasu City. People sign up to become a sponsor for a bed in our America’s Mattress showroom and stay up all night (in their PJ’s!) receiving pledges from friends, family, community members, etc. They also decorate the beds for the year’s theme and the whole store is decked out in fun and colorful messages to support this cause. For 24 hours, from 6am Friday to 6am Saturday, we keep our participants awake with fun games and activities while they collect their pledges and everyone gets to vote on which decorated bed they liked best.


How did the Sleepless event get started?

Our owner Chris Cooley has always wanted to do a fundraiser to support breast cancer awareness. One day while she and her husband Aaron were out having cocktails the idea just sparked. They started writing everything down on napkins and then brought their thoughts back to the store. Three weeks later we made it happen.

What has been your greatest challenge with Sleepless in Havasu?Dedications

Getting every bed sponsored. Last year we had 16 but there are 21 available beds in our America’s Mattress showroom. We’re challenging ourselves to get every bed filled!

What is your favorite part of the event?

Definitely the unity of all the participants working together and staying awake all night to support someone they love, someone they know, someone they’ve lost or someone currently being affected by breast cancer. Their comradery in the spirit of making a difference is what the whole event is really about.

How much money has been raised so far?

Over $210,000!

What are your goals for this year?

We always progress further from year to year with how much money we raise and this year I would love it if we raised $50,000. That would bring our grand total to over a quarter of a million dollars! Wow! That’s a LOT of mammograms, which leads to a lot of lives saved through early detection.

Is there anything else you’d like to add?

We also have a Silent Auction that takes place during the event. Anyone can participate and I’m always amazed at the generosity of the people who donate auction items as well as those who bid. I think we all contribute with such passion and enthusiasm because we want to honor someone whose life has been affected by breast cancer.

Silent Auction









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